Automate GitHub + Salesforce with GAIA
Connect GitHub releases to Salesforce opportunities so sales always knows what engineering just shipped
Enterprise sales cycles often hinge on engineering commitments—a prospect is waiting for a specific feature before signing, or a renewal is contingent on a bug fix being resolved. Yet in most organizations, the Salesforce opportunity and the GitHub milestone tracking that work exist in complete isolation. Account executives learn about releases through Slack messages or hallway conversations rather than automated, reliable notifications.
GAIA creates a live connection between GitHub and Salesforce so engineering output automatically surfaces in your CRM. When a release is published in GitHub, GAIA logs the event against the relevant Salesforce opportunities and accounts, notifies the owning AE, and can advance the opportunity stage if the release satisfies a committed deliverable.
For enterprise engineering teams, this integration also works in reverse: when a high-value Salesforce opportunity is marked Closed Won, GAIA can create a GitHub milestone for the onboarding work, ensuring implementation starts immediately with full context about what was promised.
5 things you can automate
Everything GAIA can do when GitHub and Salesforce are connected.
Log GitHub releases to Salesforce opportunity timelines
When a GitHub release is published, GAIA creates a Salesforce activity on every opportunity where the release is relevant, giving account executives a real-time log of what has been delivered.
Alert AEs when committed features ship
When a GitHub milestone closes and it was linked to a Salesforce opportunity, GAIA sends an in-app notification and email to the account executive so they can immediately follow up with the prospect.
Advance opportunity stage on technical milestones
For deals with a technical proof-of-concept phase, GAIA advances the Salesforce opportunity stage automatically when the corresponding GitHub milestone is marked complete, keeping your pipeline data accurate.
Create GitHub milestones from Closed Won deals
When a Salesforce opportunity is marked Closed Won, GAIA creates a GitHub milestone for implementation work with the deal's key deliverables as issues, ensuring the engineering team starts with full context.
Escalate customer bugs by opportunity value
When a GitHub issue is tagged with a customer account, GAIA checks the Salesforce opportunity value for that account and escalates the issue's priority in GitHub accordingly, ensuring high-value customer bugs get fastest attention.
How to set it up
Connect GitHub and Salesforce to GAIA in three steps.
- 1
Connect GitHub and Salesforce to GAIA
Authenticate your GitHub organization and Salesforce org in GAIA's settings. GAIA uses OAuth for both connections and only requests the access levels needed for release logging and opportunity updates.
- 2
Map repositories and milestones to Salesforce objects
Define how GitHub repositories and milestones correspond to Salesforce accounts, opportunities, or custom objects. You can use naming conventions, labels, or a manual mapping table.
- 3
GAIA automates the engineering-to-sales handoff
Once configured, GAIA monitors GitHub for release and milestone events and updates Salesforce in real time, ensuring your CRM always reflects the current state of engineering deliverables.
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