Automate GitHub + HubSpot with GAIA
Log deployment activity to HubSpot deals and notify sales when customer-facing features ship
Sales and engineering teams operate in separate worlds—one focused on deals and customer relationships in HubSpot, the other tracking code and releases in GitHub. When a customer's requested feature finally ships, the sales rep who promised it often finds out days later, missing the opportunity to re-engage the prospect at exactly the right moment.
GAIA creates a live connection between GitHub and HubSpot so engineering releases automatically surface in your CRM. When a release is published in GitHub, GAIA logs it as an activity on relevant HubSpot deals and accounts, notifies the owning AE, and can even trigger a follow-up task to reach out to customers who requested that feature.
For product-led growth companies, this integration also lets you tie engagement signals from GitHub—like when an enterprise customer first uses a new API endpoint—back to the HubSpot contact record, giving your sales team richer context for their conversations.
5 things you can automate
Everything GAIA can do when GitHub and HubSpot are connected.
Notify sales reps when requested features ship
When a GitHub release includes a feature linked to a HubSpot deal, GAIA notifies the deal owner with a summary of what shipped so they can immediately follow up with the customer at the ideal moment.
Log releases as CRM timeline activities
Every GitHub release is automatically logged as a timeline activity on relevant HubSpot company or deal records, giving sales and success teams a complete picture of what has been delivered to each customer.
Create HubSpot tasks for customer-impacting bugs
When a GitHub issue is labeled as a customer-impacting bug, GAIA creates a HubSpot task for the customer success manager assigned to the affected account, ensuring proactive outreach before the customer escalates.
Advance deal stages based on technical milestones
For enterprise deals with a technical evaluation phase, GAIA advances the HubSpot deal stage automatically when key GitHub milestones are reached, such as a proof-of-concept integration being merged.
Track GitHub engagement signals in HubSpot contacts
When a customer's GitHub organization forks your public repository or opens their first issue, GAIA logs this engagement signal in their HubSpot contact record so sales can reach out with perfectly timed outreach.
How to set it up
Connect GitHub and HubSpot to GAIA in three steps.
- 1
Connect GitHub and HubSpot to GAIA
Authenticate your GitHub organization and HubSpot portal in GAIA's integration settings. GAIA requests read access to GitHub releases and issues, and write access to HubSpot activities and tasks.
- 2
Map GitHub events to HubSpot records
Define how GitHub releases map to HubSpot deals—by customer label, milestone name, or repository. Configure which events create tasks, log activities, or send notifications to deal owners.
- 3
GAIA keeps sales informed as code ships
Every time a relevant GitHub event occurs, GAIA updates the appropriate HubSpot records in real time. Your sales team always knows what was recently shipped and which customers are affected.
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